The Complete Guide For An On-Demand Beauty Service App In 2021
On-Demand Beauty Service App In 2021-On-demand services have crept their way into almost every industry. Whether it is because of customers avoiding time waiting in queues and in salons or if on-demand services are growing on us, one thing is for certain- these apps are convenient to have and are here to stay in the long run.
Beauty apps help connect users or customers with professional stylists and beauticians who freelance. This is similar to having an Uber, but instead, you get to have a beautician who will make you look the way you desire to, right at the comfort of not having to change and get ready to go to an actual salon. It would sound like a dream come true for Instagram influencers or people that can’t afford to wait in queues in salons or can’t get an appointment in the time frame that they want.
Uber for beauty service app also extend their services to physical wellness, like spa treatments or massages and much more. All this fits perfectly into the beauty and wellness category of on-demand services.
How does it work?
Beauty on-demand apps work much as Uber does. The user picks a beautician, a stylist or a wellness service that is the best choice for their needs. They book the required service and will be connected to the person/company providing the service and get all details of cost, time and duration if necessary.
Once the appointment is made, the payment is made and the transaction details are sent to the user and also, a copy of it will exist in the app database.
There is no complication or additional costs that will usually be faced in salons. This is why the market and popularity for beauty on-demand services continues to grow at an immense rate.
Features for a beauty/wellness appointment app
Sign-up or registration options should be available by email or social media integration. The latter option drastically reduces the time taken for the user to learn and get comfortable with the app features. Longer wait time at the login screen poses the same threat as waiting time in queues to salons.
The various modes of searches should include suggestions based on location, requirements, budget, average cost, availability, reviews and experience level of the beautician. This will point the user to the right place to get an appointment based on all previously mentioned filters.
Appointments should be fixed as soon as possible before or after payment, along with information to handle a small cancellation fee in case of the sudden change of plans. This is to verify the user’s commitment and also compensate for the loss of time in case of cancellation.
Track and chat with professionals
There should be options for the user to get support from the appointment place in case of prior notices, requests or queries in general.
Feedback is crucial to the on-demand beauty app in two aspects. One is that the service provider or beautician/ stylist can improve their quality of service significantly and, in turn result in a better public image of the app. The other aspect is that other customers looking to avail themselves services from a beautician can see what previous customers think of them.
Live styling is a feature that displays a tutorial or a video of the beauticians’ work in progress and it can show customers a first-hand look at what their services are.
Blogging, along with videos for references, can be built into the app, which will further provide the customers with more knowledge about what their results would look like.
Subscriptions are also an important part of current generation on-demand service business models, which will provide the users with monthly or annual perks and discounts.
How to get started on your own app
Knowing is half the battle. There must be a clear problem statement and the solution necessary that may not be implemented in the best possible way yet. This is crucial for the success of on-demand beauty startups. Studying the demographic, finding out their needs and providing a smart solution that other competitors don’t utilize is key to gathering the right audience.
Analysis refers to budget planning, the look and feel of the app, the features and all aspects of the functioning of the entire business in an organised manner. This is the blueprint for your beauty/ wellness on-demand service app to lay the foundation on.
Development and Implementation
This is the phase of development of the app. All features are added and the app is tweaked to perfection by the app development team you hire/ partner with. Choosing the platform it will run on; the technology stack will be decided by you and the app development team.
Once the app is ready after vigorous testing, bug removal and works without any issues, it is available for download in the App Store and Google Play Store as per your requirement.
Advertisement and marketing
Getting the word out about your app will take the right marketing strategy. It does involve capital to advertise, but with the right strategy, that cost can be reduced. Even amongst most current advertisements, word-of-mouth has still proven to be extremely effective. It only takes for the customers one good experience from the app to freely advertise your product.
On-demand beauty services is a growing industry. The global revenue of spas and beauty salons will reach over $190 billion by 2024.
Surveys from Forbes show that over 28% of stylists work as independent contractors. They are willing to work with on-demand startups to help grow their businesses. This indicates that the beauty industry’s current landscape is welcoming towards new startups that offer more bang for the buck.
There is no better time to invest in beauty on-demand apps than in 2021. Good luck on your app journey!