PPC advertisers have been investing significant money for the past few years. Year after year, global advertisers have been spending across major PPC channels. This growth is not just a trend; it’s because PPC works. It works on the principle of making money to spend money. PPC has been recognized by experts as a quick way of making money.
However, you need to know what you are doing to make money from the PPC model.
It can only happen when an experienced agency comes into the picture. An agency spends a lot of hours learning and experimenting so that you can fetch great results. If you are planning to hire an agency for managing your PPC campaign, here’s a look at some points that will help in choosing the right PPC agency Boston for your company:
The desired outcome
One of the first things to consider is the outcome you are looking for. PPC campaigns can help in various ways. It is important that you have a clear picture of what you wish to achieve before you hire PPC services USA. Without this information, it can be difficult to make an informed decision. Before you start looking for a PPC agency, sit with your team and set clear goals and expectations. Always keep in mind that there are no right or wrong goals.
However, your goals must include:
– Adding qualified leads to the automated sales funnel.
– Build awareness about the brand.
– Sell specific products or categories.
– Increase visitors to the landing page.
The idea is to understand why you need to hire a PPC agency.
Once you are clear about the goals and the level of expectations from the company, it is time to look at the characteristics. All PPC agencies are not the same as some have an edge at specific advertising types, and others might specialize in offering a great customer experience. None of the agencies is better than others; it just depends on what you are looking for.
They focus on data and analytics
PPC is considered a great form of digital marketing as revenue can be directly connected to ad spends. Data and analytics are important for the success of future campaigns. The right PPC agency will make use of numbers for creating newer ideas that can improve the ROI. They will make use of what they already know along with what they learn about your target audience for creating campaigns that yield higher revenue. They must understand the significance of collecting a lot of information and sharing the same with you.
Strategic partnership and first-party data
Suppose you are in the business for a longer duration, and you have run several campaigns. In that case, you are likely to gather more first-party data about the specific audience and their behaviour. The best PPC agencies are equipped with an extensive database of first-party data. They use it for predicting the audience’s buying behaviour on the basis of previous clients. They will also connect with first-party data sources for tapping into the pool of information. Also, some agencies associate with top search and social media platforms. This helps them stay ahead of the game when things change.
Their knowledge of local search
It has been observed that as many as 82% of Smartphone users switch to search engines to find businesses close to them. They also make use of phrases like ‘near me’ when deciding where to have lunch, go shopping, and find entertainment. Almost 76% of these searches transform into in-store visits on the same day itself. Local search should not be ignored if you wish to get footfalls in your store. It is important that you show up in search results at the right time.
Strong mobile optimization ability
Mobile devices have accounted for almost half of the clicks on the search ads. It is important that PPC ads are accessible on all devices. The PPC agency should know how to tackle the transition of the browsing pattern. You can ask the PPC services USA to share mobile-specific results for any previous campaigns done by them. Ask about their opinion on designing PPC ads for mobile instead of desktops. You must also ask if they offer mobile-optimized copy and display ads.
They focus on suitable PPC channels
It is important that the PPC agency that you choose to specialize in the platforms you wish to use, such as social, search, programmatic, shopping, or multi-channel PPC campaigns. There is no right or wrong PPC channel, but it depends on the end goal. While some agencies only manage search campaigns, others might consult, design, and manage paid social media campaigns as well. No two campaigns or PPC agencies can be the same.
The fastest way of ensuring return on investment is to target transactional keywords. The PPC agency should understand the purpose of your campaign and help in choosing the appropriate keywords for targeting. You can ask them about how they decide the keywords and if they use any keyword research tools. Ask them about the keyword strategy and metrics they use for deciding if a keyword is working well.
Keeping the above-mentioned points in mind, you can find the best PPC agency in Boston that works for your business and helps in growing your revenue.