With the change in seasons, the choice of customers does witness a significant change. Although there are some products that are needed all around the year, others experience fluctuation in popularity with the changes in seasons.
If you want to reach out to the right audience during such seasons, optimizing for seasonal SEO is extremely essential. Seasonal SEO is helpful in optimizing your seasonal products to reach more leads when the customers are ready to purchase them.
In this article, you’ll learn about seasonal SEO. You’ll also explore various strategies implemented by seasonal Ecommerce SEO services to attract potential customers.
What is Ecommerce SEO for Seasonal Products?
Seasonal ecommerce SEO uses the same basic strategies used by traditional SEO. Yet, it focuses on the seasonal popularity of various products and services.
The main goal of seasonal SEO is to boost sales and revenue in a short time period.
There are two types of strategies implemented for seasonal e-commerce SEO:
- Time-Based:
This kind of SEO pays attention to larger seasons that occur within a year. This could be a particular season, like summer or winter. It can also be a particular period of time, such as a month.
- Event-Based:
Such types of seasonal SEO focus on particular events that are known to trigger people to purchase products. Halloween, Christmas, Valentine’s Day, and Thanksgiving Day are some notable events where this type of SEO works.
Why Seasonal e-Commerce SEO Matters a Lot?
Seasonal e-commerce SEO is extremely crucial. It helps your business boost conversions at a significant rate. If you are marketing your services and products at the time they’re required the most, you’ll definitely drive more sales.
Every business should market their offerings during the peak times when their probability of being purchased is high. Quickly selling your seasonal products helps you maintain balance with months when sales are low.
How Can You Recognize the Popularity of Your Products During Specific Seasons?
Some products are really popular during specific months. During winters, rock salts and shovels are more popular, the latter being more popular in ice-laden regions. Similarly, makeshift tubular pools and pool toys have higher demand during the summer season.
You may have some products on offer. However, you’ll be unsure about the right time to sell them. To check that out, you can leverage the three online tools, as given below:
- Google Trends:
This tool helps you monitor the behavioral change of consumers towards your offerings over time. You can note when your product gets highly searched to understand the best time to market your product.
For example, some drinks are more prominent during some particular times of the year. Lemonades are more popular during the summer. Similarly, during winter, the consumption of hot chocolate is very high.
By using Google Trends, you’ll be able to see different fluctuations in the popularity of a product. It allows you to see how people search for different terms over time. You will get to know when your terms are most likely to be searched. What’s more special is that you can narrow it down to different regions to get more refined outcomes.
This way, Google Trends will help you recognize the right time to sell your products.
- Google Keyword Planner:
Google Keyword Planner is another important tool that will help you discover relevant terms. When you type a keyword into this tool, it will provide you with a list of niche-relevant keywords to consider.
You will also get to notice the level of interest in your search terms. This helps you see the changes in the level of interest towards your keyword over time. You can even note the times when your search terms have the probability of getting searched.
- Google Search Console:
Another exceptional tool that you can use to identify the right time to sell your product is Google Search Console. It helps you discover search trends on your site. It allows you to see what pages on your site are getting the most audience engagement.
You’ll see data comprising clicks, positions, impressions, devices, and many other things. All that data gets created within a 90-day period. You’ll be able to see popular terms within that time period and see the type of topics that have a higher probability of being searched.
It also gives you insights into your campaign, allowing you to alter your SEO campaigns as per the changes in keyword popularity.
Things to do For Optimizing for Seasonal e-Commerce SEO
Here are some important things to consider for optimizing for seasonal SEO:
- Optimize Content for Seasonal Trends:
Content creation is the most effective tool that enables your business to drive valuable leads and conversion. It drives an interested bunch of audience and gets them to check out your offerings. If you are trying to optimize for seasonal SEO, your content will be the right place to start.
For that, you need to identify seasonal trends and optimize your content accordingly. This also implies that your content should solely focus on promoting products and services that have certain advantages for your audience during a particular season.
- Segment Your SEO Strategy:
To build an effective marketing campaign for your seasonal offerings, segment your strategy. It will help you focus on promoting your products in the best possible manner for the specific time.
- Add Visuals Relevant to Specific Seasons:
Seasonal visuals add an aesthetic layer to your website. It helps you get people who want to shop for a particular season and make your products more relevant for that time. As you market various products for the season, you should ensure that you’re utilizing visuals that convey your message.
To Summarize
Seasonal promotion of products requires particular strategies that will help you drive more sales and revenue. These are the golden opportunities that will help you attract the relevant audience and sell products that resonate with the need for the specific season. For that, implementing the right seasonal e-commerce SEO is the need of the hour. It will further help you boost your sales in the finest possible manner.
