Managing a website entails more than just updating material every day; it requires maximising various variables like conversion rate, visitor count, search engine ranking, bounce rate, etc. Capturing and retaining your audience’s attention amidst all the commotion and numerous diversions is difficult. Experts recommend combining an aesthetically appealing website, rich content, and an adaptable platform to attract and convert prospects into visitors.
Higher bounce rates have been reported to be a prevalent concern for many, and it is a vital sign that your website requires immediate care. Because traffic and rankings are meaningless if prospects do not convert into customers, the ‘bounce rates’ are crucial in determining whether a brand resonates with visitors. But, before we go into the live chat mode, it’s vital first to grasp what bounce rate is.
“Bounce Rate” – What Exactly is It?
The bounce rate of your website refers to the ratio of the percentage of visitors who visit your website and then leave without any further engagement, with the percentage of visitors who engaged with it.
What Is the Significance of Bounce Rate?
Your bounce rate may reflect how relevant and entertaining your homepage or landing page is, impacting your SERP ranking! It also displays the effectiveness of your website and whether visitors interact with it. A high bounce rate may suggest that your website is failing to connect with and engage your visitors.
If you have noticed that your bounce rate is rising, you have a problem. When your website’s bounce rate increases, it implies that people are departing after only seeing one page. So, in a nutshell, you can see the percentage of online visitors who leave without viewing your website or who do not engage with the web page that generates revenue for your company.
When tracking a website’s bounce rate, remember that it is not a measurement of how long a person remains on one of your pages. The bounce rate is an important indicator to consider when assessing a website’s effectiveness. It demonstrates how your clients interact with your website. Bounce rate is significant among other indicators such as time spent on site and exit rate. It indicates how many people were interested in your website. There are other metrics, such as conversion rate and time spent on-site, but you must first minimise your website’s bounce rate.
Some strategies can assist you in efficiently lowering the bounce rate. In this part, we’ll look at a few of them.
Readability of the Content
Avoid introducing large blocks of content. This may put your website visitors off and cause them to leave. So, whether it’s your blog, a landing page, or a page where you collect all the FAQs, don’t pile on too much information.
Pop-Ups Should Be Minimised
The addition of irrelevant popups to websites is another issue that website builders should avoid. Popups made a big difference in marketing efforts and brought many prospective leads for businesses, but that is no longer the case. Create an innovative and enjoyable user experience for your visitors, so they feel motivated to buy.
Pay Attention to Your Website’s Navigation
People dislike getting lost, and if they can’t navigate easily on your website, they’ll leave. A visitor who has arrived at your website and viewed the content they came for will leave if they do not see a proper link to your homepage. So, how would you get visitors to interact with you?
Provide links to your homepage, about page, and other relevant sites to make your navigation simple. Make the copy as simple and as easy to read as possible. Ensure that there is a clear call to action. One of the leading causes for a high bounce rate and low conversion rate is a lack of a clear call to action.
Boost The Speed of Your Website
Customers despise waiting. Researchers have found that 40% of people quit a website that takes more than 3 seconds to load. So obviously, every second counts when it comes to online purchasing, and a one-second delay in page response can result in a 7% drop in conversions.
Another area where you should improve is your ability to provide immediate assistance.
Your website may receive many visitors. A lot of them quit your site without even looking around. This could be due to various reasons. You do, however, have one tool to keep customers from leaving your site: Live Chat.
When people visit your website, they may feel that the information they were seeking isn’t there. One of the reasons people move to a different URL is that they can’t find the information they need. That’s where a live chat can come in handy. You may track visitor activity on your site, figure out if they’re about to leave, and start a proactive discussion to help them find what they’re looking for.
Make sure you link live chat with tools like customer relationship management (CRM) software once you’ve got a customer talking. You may gather visitor information, save prior conversation transcripts, and identify their next purchase intent with such a robust integration. Such information aids your operators in better understanding the visitor and determining the ideal solution to present when pitching a product concept.
Easy Access to Assistance
Every page on your website should have a Live Chat Button. Adding it to only one page or a few specialised landing pages isn’t the best strategy.
Customers can quickly lose track of why they came to a website page in the first place. Instant connection via live chat is the ideal approach to reassure visitors that help is on the way no matter which page they land on. Including support on each page can help you lower your website’s bounce rate.
Include Internal Hyperlinks
One of the simplest ways to reduce bounce rates is when you include internal links in your content; users are more likely to visit other pages, increasing engagement and lowering your website’s bounce rate.
Make An Investment in A Mobile-Friendly Design
Mobile assistance is an integral element of the user experience. It is one of the most effective individual strategies for reducing bounce rates and increasing conversion. Develop a mobile app for your intended demographic. It will make it easier for customers to contact you. In addition, the app should be quick and free of bugs to provide users with a pleasant experience. Because over 95% of your clients use mobile devices, your site must be mobile-friendly.
You’ve seen the strategies that have helped many individuals minimise their website’s bounce rate, but they won’t work if you provide engaging content. As a rule, there is no “magic number” for bounce rate because it depends on various elements such as the purpose of your site, content, and so on. However, lowering your bounce rate is always good because it signals more visitor engagement, leading to a higher conversion rate.
Include A Live Chat Option
Customers need their questions answered quickly, or they will switch. Visitors may become trapped or confused in places you didn’t consider when creating your website, and if they are not assisted, they will leave. A high bounce rate indicates that your website is not engaging or providing value. This is one of the KPIs you want to lower, while other metrics like conversion rate should be increased. Live Chat Support on your website will address this effectively.
Reduce your bounce rate with proactive live chat software available 24 hours a day, 7 days a week. If you have a proactive live chat service, you are initiating communication. This is an essential step in capturing your visitor’s wandering attention and engaging them in a conversation before they bounce.
Implementing a proactive live chat service ensures that your presence is felt. Visitors are more inclined to engage with your business if they notice that someone is “there.” More sales, excellent retention rates and a better brand reputation result from increased customer interaction.
Recent research shows how live chat correlates directly to higher sales, reputation, and retention rates.
- A website with live chat attracts 51% more visitors who are more inclined to make a purchase.
- Even if they don’t utilise it, 29% of visitors are more inclined to purchase from a website that offers live chat.
- If a company offers live chat software, 41% of online customers will trust it.
- Visitors are 48% more likely to return to a website that offers live chat software.
- Visitors are 52 per cent more inclined to repurchase from a company that provides live chat support.
How To Use a Live Chat Support Tool to Increase Conversions?
In a nutshell, live chat software has surpassed all previous forms of communication. This is because people enjoy having access to a feature that answers their questions immediately.
Using Live Chat Software for conversion can help a company grow its leads by up to 40% on average. Understanding that using live chat for your website allows you to provide the best possible service to your prospects and consumers is critical because it helps you learn what your target audience wants and enhance sales.
What Distinguishes Live Chat Agent from Other Live Chat Services?
The Live Chat Agent is a fully managed live chat agent service that strives to understand your clients, generate leads, and improve sales for your company. Live Chat Agent’s team of professional and experienced chat agents work for you around the clock generating more qualified leads and delivering quick customer support for your website visitors. Our lean and mean service can start supporting you in the shortest possible time, even as low as 48 hours.
Get in touch today for a free individualised consultation with no setup fees and assured ROI! Visit us at https://www.livechatagent.com.au/ or call Tracey at 1800 332 428 to learn more.