Google Optimizing Factors That Work Wonders For Website

Google’s search algorithm is a mystery that engineers have been trying to crack for years. It is not that the algorithms are difficult to understand—rather, it seems that every time they try to improve the performance of the search results, users instantly start seeing results from other search engines like Yahoo or Bing instead of Google.

Many SEO services in Sri Lanka wonder if their websites will see a boost in rankings or not after a particular update. However, after checking Google’s Search Quality Evaluators blog for the latest developments and getting answers from various experts there, we know what factors work wonders for improving website performance you should avoid doing in order to achieve good results.

This blog post is going to outline some things that you can implement right away with a suitable SEO package in Sri Lanka to improve performance and get higher rankings in the eyes of the algorithm.

Google Optimizing Factors

Google’s core ranking factors.

Many factors go into the algorithm, but the three core ranking points that SEO companies in Sri Lanka need to know about are content, user experience, and context. Firstly, we have content, which includes the amount of quality content on your site, the diversity of that content, the length of the content, the speed at which the content is served, and more.

High-quality content that is unique to your site is what Google is looking for. Google also takes into account the amount of time that users spend on your page, how much it appeals to their interests, and more to determine how much their algorithm values pages. Next, there are the user experience facts on how it looks and feel, how long it takes to load, whether it is error-free if it has any malware, whether it is mobile-friendly, and more.

A user experience that can’t be matched by any other website is what Google is looking for. Finally, there is the context factor, which looks at how you are related to other sites, how relevant your pages are to the topic, the frequency of your URLs being searched for in Google, the connections, and more.

Other Google ranking factors

Content location

The geographical location of your page is also taken into account when Google decides how it ranks your pages. If a page from Google’s California office is ranking better than one from its Mountain View office, it might be because the former page has a higher quality score.

Page authority

In recent times, Google has also started to take authority into account when boosting. While it isn’t as important as the core ranking factors, it is still an important factor that has a significant impact on your results.


Backlinks are links pointing to your site from other high-authority pages on the web, and they carry a significant amount of weight. Mobile-friendliness: Google’s algorithm is becoming more and more focused on mobile-friendliness, and pages that are difficult to read are getting demoted.

Site speed

Google has also started ranking based on their site speed. When your site is too slow to load, users are going to abandon it, and it is trying to prevent that from happening.


Google penalises websites that aren’t available in other languages. It is better to make sure that you have the necessary translations in place.

Offline activities

As the internet becomes more and more part of our daily lives, The algorithm is trying to understand more about your users and their context. This includes things like whether you have apps for mobile devices if your application is mobile-friendly if it is responsible, and whether it has multimedia elements like videos or images, and if so, which pages have those elements.

These factors are particularly important for mobile-friendly websites, as it has started websites that aren’t mobile-friendly. So, they want to understand which ones you want to rank and whether they are mobile-friendly. They are also trying to understand whether your site uses a responsive design for a better experience on different devices.

Personalization and user behaviour

Another big factor that goes into Google’s algorithm is user behaviour. That is right—your users are the ones who are going to determine the quality of your content. If a page is receiving many reads and loads of engagement, it is likely to be ranked higher than a page that isn’t doing so well.

To get that engagement and fresh content, a lot of webmasters are turning to guest posts and guest author programs but stay away from those if you want to rank higher. Instead, you need to focus on creating engaging and high-quality content that is unique to your application and only to you.

That way, when your algorithm sees that your content is high-quality, it is going to give that URL a boost in the search results. It is also taking user behaviour and personalization into account when it comes to your keyword research is, the more specific you can make the keywords, the better your results will be.

Keywords and messaging

Last, but not least, Google is also keeping an eye on your keyword and messaging strategy. That is, the words you are using to describe your page, the topics you are covering on your site, and the keywords that you are choosing to rank on are all taken into account.

That is if you are targeting “cheap motorbikes” on your page, but you are targeting “motorcycles for sale,” you are not going to be getting much from the algorithm. It is also looking at the context of your page when it comes to the keywords that you are targeting.

So, if there is a page on your site that is targeting “motorbikes for sale” and it is also near a URL that is targeting “cheap motorbikes,” then they are going to understand that the URL on your app is related to the topic of cheap motorbikes.

HTML optimization for SEO

One last thing that you must remember when it comes to improving performance is to optimise your HTML. That is right, there are several things that you can do to make your pages load faster and with fewer errors. First, you need to make sure that you have a valid H1 heading tag on each URL so that you can find out if there are any broken links or issues with your code.

All the above-mentioned factors are the ones that are most important and will have a significant impact on your performance. It is good to remember that website speed is one of the most important factors that will affect your performance. That is why you need to make sure that it is fast and easy to navigate. Besides that, make sure that you have a good content strategy and that your pages are as relevant as possible to their topics. These are some of the best ways to boost website performance, and they are worth implementing.


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